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LVF has moved to grab a bigger slice of the cake packaging market by launching a range of two part domes that it says will be suitable for the vast majority of cakes currently sold on supermarket shelves.

The West Yorkshire-based thermoformed packaging specialist, which already supplies cake domes directly into Morrisons’ in-store bakery, feels the flexibility of the extended range will enable it to significantly grow its share of the UK’s retail cake business.

Nigel Coates, managing director of LVF, said: “We are now able to offer packs that are suitable for cakes ranging from six through to ten inches in diameter, which covers the standard sizes of product available in most leading supermarkets.”

Not content to rest on its laurels, LVF already has plans in place to extend the new range so that it includes packs sized to suit Meringues, Pavlovas and even square cakes.

 “Our ultimate goal is to be the first name people in the bakery and confectionary sectors think of when they are seeking a packaging specialist to  create innovative and bespoke packaging solutions. Creativity in these markets is extremely high and we need to match it in order to stand out from the competition.”

LVF’s new cake dome range comes on the back of a series of major investments that saw the company spend heavily on both machinery and facilities as it aims to double its turnover by 2020. A significant factor in the creation of the range was the expansion of the company’s tool room in 2015, which enabled LVF to remain self-sufficient in an area that can often cause significant delays in new product development.

“Without the investment and the expansion of the toolroom we simply wouldn’t have been in a position to develop the tooling needed for this new range,” concluded Nigel. “In this business you need to spend to grow and I’m confident that we have spent wisely and that our ambitious plans for growth will follow.”

Author: Nigel Coates

Nigel is the founder and managing director of LVF Packaging, having founded the business with his father in 1987. Renowned for his forthright opinion on a host of industry related topics, which have led to him being sought for comment by local newspapers and trade magazines. Most recently he has spoken out against the Plastic Packaging Tax in Packaging News and on the demonisation of plastic as a packaging material in the Yorkshire Post.